People go online for a number of reasons, whether it be to socialise with friends or to find information, but with the increasing development of technology we have more choice than ever with what we can do online. For example on social media sites people are increasingly using Photoshop and other photo editing software to warp their images in someway. Being able to digitally enhance body shape is a problem that can be deceiving and allows people to pretend to be something they’re not. This can cause misrepresented perceptions of what we are actually meant to look like – which in the end just creates a vicious circle. ‘Selfies’ have become a popular trend, as you choose the best angle, lighting and setting to take your photo and can upload it to your social media account. This has become peoples way of looking for approval online – to be told that they look attractive or sexy is at the forefront of everyones minds. According to YouthNet.org ‘75% of young people claimed they could not live without the internet while 86% loved how new technology helps them communicate with people.’ this shows that an increasing number of young people are using the internet, and along with this people are developing ways of changing who they are, and what they look like online. The following link shows a video starring Youtuber and blogger Cassey Ho. The video outlines body shaming, and how speaking about someone else’s appearance can effect the way they see themselves. It shows how easy it is to change our appearance using technology, but if only it could be this simple in real life.
Recently the company ‘Protein World’ released an advertisement in tube stations in London. The ad shows a tall, blonde women standing in her bikini, with the caption ‘Are you beach body ready’ written beside it. This instantly sparked up controversy on social media sites, with people retaliating and calling the ad ‘discriminating’. There has already been a petition begun to take down the advertisements named ‘Remove ‘Are You Beach Body Ready’ Advertisements’. The petition states “Protein World is directly targeting individuals, aiming to make them feel physically inferior to the unrealistic body image of the bronzed model, in order to sell their product (Change.org, 2015). People took to social media to show their disapproval with the advertisement and were tweeting pictures and hash tagging #beachbodyALREADY.